# ProductiveBot Brand Context

## What ProductiveBot Is
- Private AI assistant that runs on dedicated Mac hardware (Mac mini, MacBook Pro, Mac Studio)
- All AI processing happens locally — no cloud, no data sharing, no subscriptions for local models
- Connects to cloud models (Claude, GPT-5, Gemini) via partner's own API keys when needed
- Pre-configured and shipped ready to use — plug in and go

## Who It's For
- Business owners who want AI without privacy risks
- People tired of monthly AI subscriptions
- Anyone who wants their AI to remember everything about their business (TotalRecall)
- Non-technical users who want powerful AI without setup complexity

## Key Differentiators
- Hardware-first: dedicated Mac, not a shared server
- Privacy: your data never leaves your machine for local models
- Memory: TotalRecall gives it persistent memory across all conversations
- Skill Store: install skills that expand what it can do (scheduling, research, coding, etc.)
- One-time hardware cost + optional API credits vs. endless subscriptions

## Pricing
- Mac mini: $1,499
- MacBook Pro: check productivebot.ai for current pricing
- Mac Studio: check productivebot.ai for current pricing
- Commission: $100-$150 per sale depending on your partner tier

## Common Objections & Responses
- "I already use ChatGPT" → ChatGPT sends all your data to OpenAI's servers. ProductiveBot keeps it on your hardware.
- "It's too expensive" → Compare to 12 months of ChatGPT Pro ($240/yr) + no privacy + no memory. This pays for itself.
- "I'm not technical" → It ships pre-configured. Plug it in, it works.
- "What's the difference from a regular Mac?" → Pre-installed AI stack, TotalRecall memory system, Skill Store, dedicated AI hardware optimized for your business.

## Approved Claims
- "Runs on your own hardware" ✓
- "No monthly subscriptions for local AI" ✓
- "Private — your data stays on your machine" ✓
- "Pre-configured and ready to use" ✓

## Claims to Avoid
- Don't guarantee specific earnings or results
- Don't claim "100% offline" — cloud models require internet
- Don't claim it replaces all AI tools — it complements them
- Don't compare speeds/benchmarks without sources

## Brand Voice
- Professional but approachable
- Plain English over jargon
- "business owners" not "entrepreneurs"
- Focus on outcomes, not features
- Confident, not hype-y
